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Welcome to the new
Exhibitor NTN* Telesummit!
* No travel necessary
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Steve Miller's
Exhibitor NTN* TeleSummit
Coming LIVE to YOUR Telephone & Computer!
December 4, 11, & 18, 2008
TEN INFORMATION-PACKED EDUCATIONAL SESSIONS
*NTN – No Travel Necessary |
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Over three days, you have the opportunity to listen to TEN top sessions (up to 60 minutes each) presented by experts from both inside and outside the events and exhibitions industry.
Here’s a sneak peek into what you’ll learn during the Exhibitor NTN* TeleSummit: |
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The NEW ROI: how to help your exhibitors measure very real value even when your attendance isn’t growing. |
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The Planning Timeline: how to design a visual, easy-to-use flowchart for effective planning as well as meeting necessary deadlines. |
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Preshow Promotion: why it's so important to their success, as well as proven, inexpensive methods for getting the most qualified attendees to their booths. |
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Experience Booth Design: more than just designing a pretty booth, how do they create an experience attendees will remember? |
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How technology is transforming customer experiences at trade shows and beyond. |
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How to use the power of the trade press to get more out of their trade show investment. |
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An actual case study of a successful Word-of-Mouth trade show campaign |
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The ins-and-outs of how to maximize sponsorships |
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How to build the world's best trade show staffing team. |
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Post show follow-up: what works, what doesn't work? |
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| Let me introduce the top experts and speakers who will
be presenting: |
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Mel Poole
SponsorLogic, Inc. |
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SponsorLogic current and former clients include the March of Dimes national office, National Electrical Contractors Association, Charlotte-area PBS affiliate WTVI, United Way, Olympics National Governing Body USA Luge, Verizon, Valvoline, Absolut, Ingersoll Rand, PGA Tour, Ladies Professional Golf Association, Club Car, Cliff Drysdale Tennis, David Powers Motorsports, National Golf Course Owners Association, Chicago Pneumatic, Sam Bass Gallery, Conseco, Cleveland Gear, ToolSource.com, Walker Racing and Total Sports.
A 20-year sponsorship-marketing veteran, Poole has been a paid columnist for Street & Smith's SportsBusiness Journal since 1999. Published weekly, the Journal is the premier publication in the sports-business industry.
Prior to founding SponsorLogic, Inc., Poole successfully built, managed and measured national sponsorship, marketing and brand communication programs for Mercedes-Benz, Kraft Foods, Warner-Lambert, Mazda, Sears, John Deere, Western Auto, Square D, Reckitt Benckiser, Smithfield Foods, Macmillan Publishing and many other companies.
www.SponsorLogic.com |
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Mary Uhrina
Crafting Words That Result In Sales |
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Respected by editors in a wide range of industries for her approach and on-target publicity materials, Mary Uhrina is a veteran writer, marketer and publicist who has devoted her career to crafting words that result in sales leads. Prior to founding Clearly Write, she was director of marketing for a manufacturing company serving the roofing, paving and metal coil processing industries.
www.ClearlyWrite.biz |
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Rich Erschik
Converting Trade Show Leads to Sales |
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Richard Erschik was an exhibitor himself and worked in marketing and sales departments, for various companies, where he was introduced to the sales lead follow-up problem and challenge for sellers, which he addressed with a home-grown process solution.
In 1986, he turned his unique process into a national sales lead response management service organization that American Airlines called “One of the most innovative companies in the country” and named a “Best Practice” in Trade Show Marketing, pertaining specifically to post-show lead follow-up.
Based on the unique knowledge he acquired, from more than 2-decades of lead management and services to hundreds of companies, in various industries, Richard now nurtures a passion for teaching others his industry proven process, and solution, and is taking his “know” on the road as a unique educational knowledge transfer session that he conducts inside of individual companies, and/or at their sales meetings and training sessions.
www.RichardErschik.com
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Daniel Tu
Creativity Leads To Success
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Drawing from his diverse cultural experiences, Daniel has developed his own sense of style and approach to design. He believes the thinking behind the design must be intellectual; the solution to the challenge must be clear; the execution must be sophisticated. To build a successful brand is not only doing one thing but everything right.
Before founding Tu Design, Daniel was the Creative Director for Square Mile Studio, and prior to that, Derse Exhibits. Over the years, he has designed for Fortune 500 companies such as Microsoft, Intel, SGI, Genentech, Foundry Networks, Applied Materials, Carl Zeiss, Cisco Systems, Pontiac, Ortho Biotech, Nintendo, Hitach, MGI Pharma and Fruit of the Loom, to name a few. Most recently, Event Design magazine listed him as Designer of the Year.
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www.tudesignca.com
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Christopher Kappes
Executive Vice-President, Sales
Sparks |
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Christopher leads the Sparks business development and sales teams. He has a diverse 27-year background working with major B-to-B and B-to-C brands on programs ranging from tradeshows and events to EBCs and retail roll-outs. Kappes started his career in event marketing after working in the public relations agency business. After attending the 1984 Intl Poultry Show in Atlanta, he was hooked on the tradeshow industry and worked with marketing pioneer Fred Kitzing, Kitzing, Inc. until 1996 where he served as SVP, Sales. Recruited by George P. Johnson Company to launch its tradeshow division, Kappes started GPJ's Chicago office followed by San Francisco and Boston. Kappes remained at GPJ for six years and served as Executive Director, Tradeshows, until he was named VP, Sales and Marketing for Contempo Design, Chicago where he remained until his appointment at Sparks in March, 2003. Kappes is a frequent speaker at industry tradeshows/conferences and writer for event marketing publications and websites.
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www.SparksOnline.com
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Dave Piper
Master Storyteller in 3D |
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For nearly 30 years Dave Piper has been creating unique experiences for audiences around the world. Dave is an expert story teller with credits that range from Broadway to television, from Olympic ceremonies to theme park attractions, and from movies to museums. He is perhaps best known for his corporate creations, having produced brand experiences that include business theatre, special events, corporate lobbies, tradeshows, executive briefing centers and custom retail environments. His wealth of skills include producing, writing, directing, design, technology and fabrication.
As the leader of Sparks Experiences, Dave works with clients to help them see their ideas become reality. He prides himself on being a strategic partner, assisting them in assuring that projects are successful on all levels. He has an extraordinary understanding of how to engage audiences and to connect them with ideas in a way that draws them into the story, resulting in a delightful and memorable experience.
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www.SparksOnline.com |
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Mike Haberman
President
GRADALL Industries |
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Mike has worked at Gradall for over 20 years starting in the sales department. As an exhibitor at CONEXPO/CON-AGG with over 9,000 net square feet of exhibit space, he has turned tweleve months of planning into an art. In his session, Trade Show Flowcharting, Mike will teach your exhibitors how to develop an effective flowchart for your show and why it can help save both time and money.
www.Gradall.com |
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Chris Rainey
Vice President of Marketing
Kerusso
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Word-of-mouth advertising and marketing is considered the powerful form of communication in the world. Yet studies show that less than 20% of all companies actually have a formalized refrral marketing program. Kerusso recently developed such a program, and tied it closely with its industry's largest trade show. The results speak for themselves in this how-did-they-do-it preshow and at-show promotional campaign.
www.Kerusso.com
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Steve Miller
Kelly's Dad and
Strategic Marketing Handyman |
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Moving from Insight to Innovation to Implementation, Steve calls himself a Strategic Marketing Handyman. Through speeches and consulting assignments, he delivers innovative and implementable ideas that create high value propositions for associations, and corporations.
Steve has been variously called an idea man, change agent, detribalizer, Space Cowboy, visionary, gadfly, and pain-in-the-butt. He tells it like he sees it. Some people actually don’t like him, and even say bad things about him.
His clients are unquestionably elite, and in his own words, "very way cool people," including 15 of Tradeshow Week's Top Twenty expositions and many Fortune 100 corporations.
Steve has presented over 1200 speeches, workshops, and seminars around the world. He has spoken at the prestigious TED Conference in Monterey, CA, and featured on MSNBC. His marketing blog, TwoHat Marketing, has been listed as one the top marketing blogs by the AdAge Power 150. Besides his six books, he has written for, and been featured in, over 250 publications, including Fast Company, Business Week, Fortune, the Wall Street Journal, the Washington Post, Sales & Marketing Management, ASAE's Association Management, and Highlights for Children. (OK, he made that last one up.)
www.TheAdventure.com |
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| Your sponsor will receive all access codes, but if you would like to receive them directly, please fill out the form below and click Submit. |
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Simply fill out your email address and the name of the trade show sponsoring you and you'll be put on the list to receive the private access codes. It's that simple. There is NO COST to you and your email address is kept strictly confidential. We do not share or sell any addresses provided. (We hate spam as much as you.)
Regards,
Steve Miller
Kelly’s Dad, Strategic Marketing Handyman |
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| TESTIMONIALS ABOUT STEVE |
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Your message in Tucson energized our thinking related to marketing and branding ("We Make Software Simple") and helped us achieve the best show results in our history by simply applying a couple of your ideas for optimizing show results.
What is going to happen next year after we've read and applied the lessons from your books? I will need an army of staff in my booth to keep up!
Thank you very much for your message and inspiration. |
Pete Harris
We Make Software Simple |
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We engaged Steve's help to renew our entire team's attitude towards trade shows, with an initial focus on IMTS 2006. His training helped us approach
IMTS with an enthusiasm that would drive our business for the next two years!
Everybody had fun, engaged new prospects with vigor and made all our visitors feel welcome. We had an incredible improvement in lead quality (qualified down to the last detail) and for each lead, we included the next steps in the follow-up process. Results: show attendance increased by 7% and our lead count increased by 15%.
All that Steve preaches helped us make this last IMTS a fulfilling experience and successful show for everybody involved! |
Chris Kaiser
President/Chief Operating Officer
BIG Kaiser Precision Tooling, Inc. |
Steve has an innate ability to get to the heart of matters, and knows how to work with people, rather than against them, to achieve his goals. He is well respected by his colleagues and clients. Most importantly, he seems to be able to motivate people so they take their new ideas home and implement them. |
Craig Hoffend
National Sales Manager
Freeman Companies |
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Steve Miller is a genius at positioning, promotion, and marketing. His unique model is successful and respected by professionals everywhere. Besides, Steve is a cool guy with innovation galore. |
Nido Qubein
CSP, CPAE
President, High Point University
Chairman, Great Harvest Bread Company |
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Steve Miller has staying power. He's been a successful speaker for as long as I can remember, and he's done that by defining his market, developing his depth of expertise and positioning himself as the "go to" resource. He plays by his own rules and has created an enviable business and lifestyle. You can learn from his insights. |
Mark Sanborn, CSP, CPAE
President, Sanborn & Associates
An idea studio for leadership development
Bestselling author of The Fred Factor |
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When I need the most effective advice to maximize impact at trade shows for my articles and clients there is only one person I ask...Steve Miller...he is number one!" |
Patricia Fripp, CSP, CPAE
Past President National Speakers Association.
Keynote speaker, Speech coach, Sales trainer |
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Steve Miller is one of a kind. I remember hearing him in an hour program several years ago - and received about 20 GREAT ideas. And I can still remember two key ideas that I am using to this day. He's eclectic - get involved with him in whatever way you can. |
Bert Decker
National communications expert,
best selling author
and entrepreneur |
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I've known Steve Miller for 15 years. His ideas on business are not based on theory, but experience, which he has a wealth of. His multiple client relationships gives him knowledge about how many of the great companies do business. Few people have that opportunity and even fewer can take that knowledge and use it to help others succeed in their businesses. The bottom line is that Steve has absorbed so much knowledge and experience that he is a guru, but that's not all. He has the ability to teach what he knows. That is a gift to all of us! |
Shep Hyken, CSP
Shepard Presentations, LLC |
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When Steve Miller lays out a plan, you can be sure it's worth following. |
Jeff Davidson
Author of Breathing Space: Living & Working at a
Comfortable Pace in a Sped-Up Society |
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For more than 20 years Steve Miller has been one of my first and often my best sources for marketing and positioning advice. When Steve talks, I listen. That listening has been worth tens of thousands to my bottom-line. |
Bob Pike CSP, CPAE
Speakers Hall of Fame
Chairman/CEO
The Bob Pike Group
Founder/Editor
The Creative Training Techniques Newsletter |
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| Steve Miller is not your typical consultant. He doesn't come on to you with a know-it-all attitude. As a speaker he is down-to-earth and humorous. He wins over the audience with his engaging demeanor and easy-going style. As a facilitator he quickly gains the confidence of the group and elicits necessary and useful information. The results are always positive and beneficial. Steve is very dedicated to his clients, thatxs why so many of them bring him back time and time again. |
Jim Carney
CEO, National Truck Equipment Association |
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We have an ongoing relationship with Steve Miller, and rely on him as an important resource for our trade show strategy. Steve facilitated the complete reinvention of both our Winter and Summer events. He continues to provide help with our long-range planning, surveys, and In-Booth Consulting Service (one of the highest rated services by our exhibitors) as well as post-show evaluation. We've worked with Steve as a consultant for both events for the past ten years. We'll continue to work with Steve in the future. |
Scott Graham
CBA Meetings and Expositions Director |
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Steve Miller is at the top of his game. His presentation style is captivating, inspirational and downright intense. His knowledge of the trade show industry, his experience as an exhibitor and his uncanny ability to drive at the heart of the trade show experience helped make him our top choice in addressing our exhibitors at our Exhibitor Workshop last Fall. I appreciate the fact that Steve is not full of clichés but of real world advice, that if taken to heart and implemented, really works! I couldn't recommend him more highly. |
Dan Cole
Vice President, Sales and Business Development
Consumer Electronics Show |
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| Thanks so much for putting on a phenomenal Webinar for us. The exhibitors loved it and many have reported back that it was extremely helpful. It was a true pleasure to work with you.” |
Sally Francisco Billings
International Spa Association |
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| Steve has an innate ability to get to the heart of matters, and knows how to work with people, rather than against them, to achieve his goals. He is well respected by his colleagues and clients. Most importantly, he seems to be able to motivate people so they take their new ideas home and implement them. |
Craig Hoffend
National Sales Manager
Freeman Companies |
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© 2008 The Adventure LLC All Rights Reserved
253-874-9665 or email: info -at-theadventure.com |
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